First impressions: they can make us or break us. It can be something that may make a dedicated pet grooming client out of a first time customer. First impressions for pet groomers are something that can only be done once, so we need to make sure it’s the best! Having an approachable personal appearance for pet groomers can help nail the first impression on the head.
Let’s use a hair stylist for example. You walk into a hair salon for the first time, blinded by the talent that each stylist has. So how do you choose which person you’re going to trust with your hair? You’re probably going to judge using first impressions: their personality, their style, their personal appearance, and their overall upkeep. Let’s be real, how many of us would trust someone to make us look like we just got off the runway when they look like they just rolled out of bed?
So how do we apply the concept of personal appearance to pet grooming and why should it even matter anyway? All we do is see the pets, unlike a beauty salon where you interact with customers on a daily basis, right? Well…not so much. You also interact with the clients when they are dropping off and picking up their pets. Taking the time to be able to present a professional personal appearance and have proper grooming apparel could help your business in more ways than you think.
But let’s be real, who has the extra time to look fancy when you are a busy pet groomer that is just going to be covered in pet hair and drenched with water at the end of the shift (or sometimes after the first groom)? All it takes is 10 minutes. 10 minutes and a little extra attention to small details about appearance that could in return improve your pet grooming business reputation.
Groomer Fashionista is here to help guide you towards a more professional appearance that is tailored specifically for pet groomers. We will offer hair styles, makeup tips, apparel suggestions, and accessories designed for the busy pet groomer. Sometimes we get lost in the hustle and bustle of pet grooming and forget that we are actually dealing with clients rather than just their pets. Even though we might only spend a few minutes with the clients, we must keep one thing in mind: It’s not the pet that chooses the groomer, schedules the appointment, and pays for the groom (even though we might wish they could sometimes!), it’s their owners, or our clients. If you spend those few extra minutes to improve your personal appearance as a pet groomer, it could prevent your pet grooming clients from taking their pets to Susie’s Pups Cuts down the road!